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    <title>QwikNews</title>
    <link>http://news.ad4play.com/pt/blog</link>
    <description>Ad4Play News</description>
    <copyright>Copyright (c) 2007 QwikNews</copyright>
    <lastbuilddate>Wed, 28 Nov 2007 05:39:17 GMT</lastbuilddate>
    <ttl>5</ttl>
    <item>
      <title>New Ad Effectiveness Report Now Available</title>
      <description>&lt;P&gt;&lt;FONT face=Verdana color=#000000&gt;Finally, a way for you to obtain precise data to measure when a viewer is motivated to make a response to your advertisements!&amp;nbsp;Ad4Play has made the &lt;FONT color=#ffa500&gt;New&lt;/FONT&gt; &lt;FONT color=#000080&gt;Ad Effectiveness Report &lt;/FONT&gt;available to all Ad4Play Advertisers. Use this data for making creative ad decisions for the rest of your media mix, establishing what is working within your creative, and what isn't.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana color=#000080&gt;&lt;FONT color=#000000&gt;The report is immediately available&amp;nbsp;to all Ad4Play Advertisers, providing exact data on when players are responding to each advertisement. Log in to your Advertiser account&lt;/FONT&gt; &lt;A href="http://www.ad4play.com/Login.aspx"&gt;here&lt;/A&gt;&lt;FONT color=#000000&gt;.&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;</description>
      <link>http://news.ad4play.com/pt/blog/default.aspx?id=5&amp;t=New-Ad-Effectiveness-Report-Now-Availabl</link>
      <pubDate>Mon, 30 Jul 2007 14:47:00 GMT</pubDate>
    </item>
    <item>
      <title>XGen Studios Launches Ad4Play Supported 'Fishy'</title>
      <description>&lt;A href="http://www.xgenstudios.com/"&gt;&lt;FONT face=Verdana&gt;XGen Studios&lt;/FONT&gt;&lt;/A&gt;&lt;FONT face=Verdana&gt; has launched&amp;nbsp;the Ad4Play supported version of their classic game, 'Fishy'. The game&amp;nbsp;is Flash based, and can be played for&amp;nbsp;free at &lt;A href="http://www.xgenstudios.com/play/fishy"&gt;http://www.xgenstudios.com/play/fishy&lt;/A&gt;.&lt;/FONT&gt;&amp;nbsp;</description>
      <link>http://news.ad4play.com/pt/blog/default.aspx?id=4&amp;t=XGen-Studios-Launches-Ad4Play-Supported</link>
      <pubDate>Thu, 05 Jul 2007 16:43:00 GMT</pubDate>
    </item>
    <item>
      <title>Ad4Play Launches Flash Support</title>
      <description>Ad4Play has launched a new version for game developers and publishers that supports Flash based games. This is the next step in the expansion of the Ad4Play platform and will open up new advertising opportunities for Flash based game developers and publishers. More to come soon.</description>
      <link>http://news.ad4play.com/pt/blog/default.aspx?id=3&amp;t=Ad4Play-Launches-Flash-Support</link>
      <pubDate>Thu, 29 Mar 2007 14:24:00 GMT</pubDate>
    </item>
    <item>
      <title>Upcoming Server Upgrade: February 25</title>
      <description>We will be upgrading our servers to better position ourselves for future growth and as a result will experience some intermittent down time of the website and email on Sunday February 25.</description>
      <link>http://news.ad4play.com/pt/blog/default.aspx?id=1&amp;t=Upcoming-Server-Upgrade-February-25</link>
      <pubDate>Wed, 21 Feb 2007 14:24:00 GMT</pubDate>
    </item>
    <item>
      <title>Ad4Play Web Service Launched</title>
      <description>The Ad4Play web service was launched today. The service is a web-based system for connecting the advertising world with video games. By focusing the ads within the games to around-game areas, the integration is much faster, less expensive, and less intrusive to the game development process. Ad4Play was designed by QwikPlay, a technology service provider.</description>
      <link>http://news.ad4play.com/pt/blog/default.aspx?id=2&amp;t=Ad4Play-Web-Service-Launched</link>
      <pubDate>Mon, 05 Feb 2007 14:24:00 GMT</pubDate>
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